Pemanfaatan Marketplace Shopee Untuk Meningkatkan Pemasaran Produk Terhadap UMKM Pabrik Otok Mabrur Di Desa Bungbaruh Kecamatan Kadur Kabupaten Pamekasan
DOI:
https://doi.org/10.54180/jiesp.2023.2.2.88-94Keywords:
Marketplace, Shopee, Oto’Abstract
The research topic in this study is the use of the marketplace
marketplace to increase product marketing for the Mabrur auto factory
UMKM in Bungbaruh Village, Kadur District, Pamekasan Regency. The
purpose of writing this research is to introduce marketplace shopee to
increase the marketing of Oto' Mabrur products. The method used in
this research is that the researcher used a qualitative approach with a
descriptive research type. Data collection techniques using
documentation, observation and interviews. This training program aims
to help owners of oto' snack production in Bungbaruh Village improve
the marketing of their products through the Shopee marketplaceplatform. Through targeted interviews and outreach, business owners
are provided with the in-depth understanding and skills needed to use
Shopee as an effective marketing tool. It is hoped that with the
continuous application of this new knowledge, sales of hawker otto' can
increase significantly and their business can grow better in a wider
market. The increase in marketing and exposure on the Shopee
platform is expected to open up new opportunities and business growth
potential for the production of oto' snacks in Bungbaruh Village.
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