Improvement of Micro, Small and Medium Enterprises in Pesucen Banyuwangi

Authors

  • Airlangga Bramayudha UIN Sunan Ampel Surabaya, Jawa Timur
  • Dinda Rima Rachcita Putri UIN Sunan Ampel Surabaya , Jawa Timur
  • Sitta Lutfiyana Zahroh UIN Sunan Ampel Surabaya, Jawa Timur
  • Azzah Nurmala Fadillah UIN Sunan Ampel Surabaya, Jawa Timur
  • Denia Hanny Ad’ha UIN Sunan Ampel Surabaya , Jawa Timur

Keywords:

UMKM, nutmeg, product innovation, digitalization, ABCD approach

Abstract

Through product innovation and the application of digital technology, this community service seeks to support the sustainability of UMKM development in Pesucen Banyuwangi. One of the main activities is to introduce new nutmeg products, namely nutmeg syrup, as an innovative alternative product to the long-known candied products. In addition, marketing digitalization was carried out through the creation of a website and the use of WhatsApp Business features as a digital storefront. This program was implemented using the ABCD (Asset-Based Community Development) approach, which consists of five stages: Discovery, Dream, Design, Define, and Destiny. This approach enables the exploration and strengthening of local assets as the basis for sustainable development. The program succeeded in encouraging the UMKM actors' awareness of the importance of digitalization and product innovation. The idea of utilizing solar-powered dryers to support production was welcomed by the community, who also enthusiastically participated in the training. Overall, this program had a positive impact in encouraging economic independence based on local potential and strengthening community capacity in facing the challenges of the digital economy.

References

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Published

2025-11-19

How to Cite

Bramayudha, A., Rachcita Putri, D. R., Zahroh, S. L., Fadillah, A. N., & Ad’ha, D. H. (2025). Improvement of Micro, Small and Medium Enterprises in Pesucen Banyuwangi. Journal of Community Studies and Services, 1(1), 1–11. Retrieved from https://journal.stai-ypbwi.ac.id/index.php/JComSS/article/view/656

Issue

Vol. 1 No. 1 (2025): November

Section

Articles

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Copyright (c) 2025 Airlangga Bramayudha, Dinda Rima Rachcita Putri, Sitta Lutfiyana Zahroh, Azzah Nurmala Fadillah, Denia Hanny Ad’ha

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.